BIP 0137:2014 Including your missing 20% by embedding web and mobile accessibility

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BIP 0137:2014

Including your missing 20% by embedding web and mobile accessibility

Status : Current   Published : October 2014



Digital accessibility is often misunderstood. Many organisations already code their websites to work with screenreaders, but that is just a start. Professor Jonathan Hassell, lead author of the BS 8878 standard on web accessibility, explains all in his new book Including your missing 20% by Embedding Web and Mobile Accessibility.

As well as being a guide to implementing BS 8878, this book uses real world examples and case studies to show you how to transform your organisation, and consistently create accessible web products in a cost-effective way.

Including your missing 20%... will help you:

• Appreciate the business case for web accessibility
• Understand the customers you could attract with more accessible web products
• Learn how to attract them with creative solutions
• Ensure that your site, app, widget or intranet can be used by as many people as possible
• Embed accessibility into organisational structure, policy and product creation
• Balance costs of inclusion against benefits

This book is recommended reading for anyone involved in web products. That means web production teams, editors, authors and marketing managers; CEOs, managing directors, ICT managers; head teachers and other educators, and anyone responsible for promoting equality and inclusion.

The PDF is formatted to be fully accessible. 

You may also be interested in:

BS 8878 Web accessibility. Code of practice

Download chapter

Standard NumberBIP 0137:2014
TitleIncluding your missing 20% by embedding web and mobile accessibility
Publication Date23 October 2014
DescriptorsInternet, World Wide Web, Computer networks, Mobile, Accessibility, Disabled people, Old people, Design, Information, Ergonomics, Commissioning, Management, Aids for the disabled, Handicapped people, Data processing, Computer terminals IT and Information Management: Information and, Knowledge Management
ISBN978 0 580 81204 0
File Size1.795 MB

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