Marketing BSI products

We have compiled information and resources to help you promote BSI products online.

These guidelines must be adhered to at all times. If you are unsure about how to implement the use of the BSI brand please contact in the first instance who’ll be able to help you.

You must clearly state who you are (this means the name that you have on your contract with us) and that you are a distributor of BSI. All marketing of BSI products must be within your own website structure with you clearly identified.

You are not allowed to adopt the BSI brand in any way shape or form, nor pass yourself or your organization off as BSI.

You are not permitted to use the BSI names or BSI logo in the header of any website or email communication.

You must not use the BSI name or BSI logo to sell other services that you have in your portfolio.  The BSI brand must only be used to sell British Standards and BSI products.

Q: Which BSI logo should I use?

This is the BSI logo:

BSI logoThe BSI logo must not be used without prior written permission.

This logo is a registered mark and must be used in its entirety. It must not be altered or manipulated in any way.

Whenever you use the logo you must use it according to the guidelines below.

Using the BSI logo: Guidelines

  • The colour version of the logo must be used whenever possible
  • Other colour versions of the logo are available. Contact Distributor Sales for more information.
  • Make sure there is enough clear space around the logo. This space should be the width of the “i” in BSI the whole way round the logo
  • The shape and colour of the logo must not be altered. You may size the logo but it must be sized proportionately. It must not be stretched or condensed
  • Do not use the BSI logo in a sentence in place of the letters BSI.  Just use normal typeface eg: “A distributor of BSI”. When using the BSI acronym, all three letters must be capitalized.  When referring to a British Standard number the acronym used must be BS not BSi or BSI
  • When using the BSI logo on your website you must ensure that you do not adopt it in the branding of your own site. As mentioned, you must not use it to pass yourself off as BSI. You are not permitted to use the BSI names or BSI logo in the header of any website or email communication.
  • You must clearly state who you are and that you are a distributor of BSI.

Right click on the link below and choose "save target as" to  download the full clolour version of the logo:

Q: Where should I link back to on the BSI website?

When providing links back to the BSI website the best URL to use is:

Q: Where can I find information on the latest products?

The BSI website for distributors is updated regularly with a list of:

  • Top-selling standards and products
  • New and recent standards, books and guides 

Q: Can I re-use content from the BSI website?

You may re-use product descriptions from the BSI Shop as a guide only to promote BSI products and services.

You may not reproduce them in their entirety without prior permission. Please contact your distributor contact or

Q. Can I display product images, and from where do I get them?

You may re-use product images as found on the pages of the BSI Shop website to promote BSI products and services.

Q: Is there any "About BSI" text that I can use on my site?

Please use the following text:


BSI is the UK’s national standards body that produces standards and information products that promote and share best practice. It serves the interests of a wide range of industry sectors as well as governments, consumers, employees and society overall, to make sure that British, European and international standards are useful, relevant and authoritative.

For more information on how to become a distributor, or to place an order:

Tel +44 345 086 9001

Fax +44 20 8996 7512


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