BS ISO 20252:2012 Market, opinion and social research. Vocabulary and service requirements
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BS ISO 20252:2012

Market, opinion and social research. Vocabulary and service requirements

Status : Current, Under review   Published : June 2012



BS ISO 20252: 2012
Market, opinion and social research. Vocabulary and service requirements

Quality best practice for market researchers

Market, opinion and social research is now an established global industry. An increasing proportion of the expenditure of market research companies is allocated to multi-national projects whose objective is consistent regional and global measurement. BSI ISO 20252: 2012 specifies the internationally recognized terms, definitions and service expectations for market, opinion and social research. 

Businesses of all sizes, whether they are conducting or commissioning market research, need assurance that it meets with quality standards and is consistent, reliable and valid. If you carry out, commission or buy market research, demonstrating best practice is a potent statement to consumers and competitors.

Comprehensively updated since its first publication in 2006, BS ISO 20252: 2012 this revision includes:

- an updated scope and quality management system
- clarification of queries which have arisen from international organizations that have fully
  implemented the standard
- appraisal in the light of new and emerging technologies
- incorporation of process requirements from the access panel standard BS ISO 26362

BS ISO 20252:2012 sets a common level of quality for market research globally. Working to a standard that is recognized in all markets will help organizations facilitate business development and growth between different national and regional markets.
“The UK market research industry welcomes the publication of this first revision. Technology is changing every part of our business and the standard has been updated to reflect this. As new methods of data collection are developed quality must remain at the heart of what we do. ISO 20252:2012 will underpin the way we work today and in the future.”

Richard Windle, Chairman of the Market Research Quality Standards Association and the UK committee participating in the standard’s development

Supporting documents:

BIP 2206: Quality in Market Research: From Theory to Practice

Standard NumberBS ISO 20252:2012
TitleMarket, opinion and social research. Vocabulary and service requirements
StatusCurrent, Under review
Publication Date30 June 2012
Cross ReferencesISO 9000, ISO 9001, ISO 26362, ISO/IEC 27001, ICC/ESOMAR, WAPOR Code of professional ethics and practices 2003, ISI Declaration of professional ethics 1985
ReplacesBS ISO 20252:2006
International RelationshipsISO 20252:2012
Draft Superseded By11/30203261 DC
DescriptorsQuality assurance systems, Vocabulary, Management, Personnel, Quality auditing, Training, Public opinion polls, Questionnaires, Organizations, Personnel management, Data handling, Data processing, Data acquisition, Instructions for use, Handbooks, Consumer-supplier relations, Fieldwork, Records (documents), Market research, Marketing, Quality management
Title in FrenchÉtudes de marché, études sociales et d’opinion. Vocabulaire et exigences de service
ISBN978 0 580 67761 8
File Size483 KB

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