BS ISO 20671:2019 Brand evaluation. Principles and fundamentals

BS ISO 20671:2019

Brand evaluation. Principles and fundamentals

Status : Current   Published : March 2019

Format
PDF

Format
HARDCOPY



What is this standard about?

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.

This document can be used in internal and external brand evaluation.




Standard NumberBS ISO 20671:2019
TitleBrand evaluation. Principles and fundamentals
StatusCurrent
Publication Date12 March 2019
Normative References(Required to achieve compliance to this standard)No other standards are normatively referenced
Informative References(Provided for Information)ISO 10668:2010, ÖNORM A 6800:2010
International RelationshipsISO 20671:2019
Draft Superseded By18/30328323 DC
DescriptorsIntellectual property law, Trade marks, Fundamental (priority), Evaluation, Brand names
ICS03.140
Title in FrenchÉvaluation des marques. Principes et fondements
CommitteeSVS/12
ISBN978 0 580 91253 5
PublisherBSI
FormatA4
DeliveryYes
Pages24
File Size964 KB
Price£182.00


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