BS 7911:2003 - Specification for organizations conducting market research – BSI British Standards

BS 7911:2003

Specification for organizations conducting market research

Status : Superseded, Withdrawn   Published : January 2003 Replaced By : BS ISO 20252:2006

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Specification for organizations conducting market research

Executive summary

Requirements for organizations conducting market research.


This British Standard specifies requirements for conducting market research. In particular, minimum service levels are specified for quality assurance, executive responsibilities, data collection and data processing to be applied in market research projects.

This standard is applicable to organizations and individual practitioners that supply market research and social research services. It applies to all types of research projects and to all staff responsible for and working on research projects.

This standard also gives guidance, in the form of notes in the text, on the implementation of the requirements.

This standard is voluntary in application but gives organizations the opportunity to be recognized as complying with a specified set of market research industry standards.

History and related standards

This British Standard supersedes BS 7911:1998, which is withdrawn.

This standard include the following cross-reference:

BS EN ISO 9000:2000.

BS 7911:2003 has been withdrawn in 2008 and replaced by BS ISO 20252:2006


Standard NumberBS 7911:2003
TitleSpecification for organizations conducting market research
StatusSuperseded, Withdrawn
Publication Date21 January 2003
Withdrawn Date01 May 2008
Normative References(Required to achieve compliance to this standard)No other standards are normatively referenced
Informative References(Provided for Information)No other standards are informatively referenced
Replaced ByBS ISO 20252:2006
ReplacesBS 7911:1998
Draft Superseded By02/400575 DC
DescriptorsMarket research, Research organizations, Organizations, Quality assurance systems, Management, Personnel, Training, Personnel management, Records (documents), Consumer-supplier relations, Questionnaires, Instructions for use, Handbooks, Data acquisition, Data handling, Data processing, Quality auditing, Marketing, Fieldwork, Quality management
Title in FrenchCharacteristiques des organisations effectuant des enquetes de marche
Title in GermanSpezifikation fuer Organisationen die Marktumfragen durchfuehren
ISBN0 580 41001 3
File Size890 KB

*To ask about withdrawn titles contact the
Customer Relations, +44 345 086 9001
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