Marketing

Marketing | Brand valuation | Market research | Copywriting

Marketing standards & best practice

As competition increases in both domestic and foreign markets, the need for effective marketing is becoming ever more important. Rapid globalization has coincided with the emergence of new media and a huge growth in digital marketing.

Consequently, the term ‘marketing’ has grown far beyond its traditional boundaries, encompassing everything from brand management to social media, print advertising to web marketing.

In order to maintain a competitive advantage, businesses must continuously adapt to stay at the cutting edge of marketing practice, whilst also demonstrating their commitment to best practice.

BSI has published a wide range of standards that will help you achieve this.

What are the benefits of using standards?

  • Apply standardized quality requirements to market, opinion and social research
  • Demonstrate environmental awareness and sustainability in your direct marketing campaigns
  • Produce effective copy that can be easily proofed, amended and reproduced by typesetters and graphic designers
  • Apply standard procedures to carry out accurate brand valuations.
  
Key Standards:

BS 5261-2:2005
Copy preparation and proof correction. Specification for typographic requirements, marks for copy preparation and proof correction, proofing procedure

BS ISO 26362:2009
Access panels in market, opinion and social research. Vocabulary and service requirements

PAS 2020:2009
Direct marketing. Environmental performance. Specification 

BS ISO 20252:2006
Market, opinion and social research. Vocabulary and service requirements 



Upcoming standards:

BS 8878
Web accessibility. Building accessible experiences for disabled people. Code of practice

BS ISO 10668
Basic requirements for methods of monetary brand valuation
View draft document

Key Standards:

BS ISO 26362:2009
Access panels in market, opinion and social research. Vocabulary and service requirements

The intention and objective of BS ISO 26362 is to apply quality requirements to market, opinion and social research by the use of access panels and to harmonize already available national standards on this issue.

BS ISO 26362 specifies the terms and definitions, as well as the service requirements, for organizations and professionals who own and/or use access panels for market, opinion and social research. It develops the criteria against which access panel providers can be evaluated and against which the quality of access panels can be assessed.


PAS 2020:2009
Direct marketing. Environmental performance. Specification 

PAS 2020 establishes a set of environmental objectives, performance levels and indicators for different environmental aspects of a DM campaign. The indicators provide an indirect measure of a DM campaign’s environmental impact on such things as climate change. They can be used by clients and suppliers to demonstrate in real terms a commitment to more responsible business practices.


BS ISO 20252:2006
Market, opinion and social research. Vocabulary and service requirements 

BS ISO 20252:2006 Market, opinion and social research. Service requirements is the new international standard, published by British Standards, that sets a common level of quality for market research globally. If you provide services worldwide, working to a common quality standard and one that is recognised in all markets will help facilitate business development and growth between different national and regional markets.


Coming soon

BS ISO 10668
Brand valuation - Basic requirements for methods of monetary brand valuation

Due for publication in Autumn 2010, BS ISO 10668 is a groundbreaking new standard specifying the requirements for procedures and methods of monetary brand valuation. The standard specifies a framework for brand valuation, including objectives, bases of valuation, approaches and sourcing of quality data.

It also provides guidance on how the results of brand valuation should be communicated to stakeholders.


BS 8878
Web accessibility. Building accessible experiences for disabled people. Code of practice

Launch Event: Brand Valuation

October 2010, London

Join senior marketing professionals, brand consultants, finance directors and legal professionals at a special one-day event to mark the launch of BS ISO 10668, a new standard outlining the requirements for monetary brand valuation.

The event will introduce the new publication and demonstrate how it can improve your brand valuation procedures. During the afternoon presentations, delegates will hear from members of the standards committee and leading brand valuation experts from the UK. Representatives from popular UK brands will also present case studies and additional sessions.

Visit the event website


Register and share your thoughts

To register your interest in attending the event, and/or if you would like to suggest topics for discussion, please complete our simple online registration form.

Please note: We will never supply your information to third parties for marketing purposes.

  
Visit the event website for full details of sponsorship opportunities, or contact:

Katherine Anderson
Producer, Conferences
BSI
T: +44 (0)20 8996 7705
F: +44 (0)20 8996 7888
E: katherine.anderson@bsigroup.com
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