Data quality 'becoming more important'
13 April 2010
Firms will turn to enterprise software that provides data quality and integration information during 2010 as they attempt to enhance customer service.
This is according to Dylan Jones, Data Quality Pro Founder and Editor, who suggested poor information "invariably leads to inefficient and substandard internal and external services".
He was commenting on a study by research firm Gartner, which indicated data will play a key role in the enterprise solutions market during 2010.
"Data quality is a key differentiator primarily because there is a direct link between data and service," Mr Jones explained, adding customers may explore other options if services are not up to scratch.
He advocated implementing a data quality management strategy in order to ensure the quality of information held, as well as appropriate training and effective system design.
Gartner predicts worldwide spending on software will grow by 5.1 per cent year-on-year to reach $232 billion (£150 billion) in 2010.
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