BS ISO 10668 is the standard for brand valuation and gives requirements for monetary brand valuation

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BS ISO 10668:2010

Brand valuation. Requirements for monetary brand valuation

Status : Current   Published : September 2010



BS ISO 10668:2010 Brand valuation. Requirements for monetary brand valuation

BS ISO 10668 is designed to help financial and marketing professionals put a figure to the value of brands. As the only International Standard in this area, it can help make these figures more credible. As an International Standard it can be used for any brand and across all markets.

The standard specifies requirements for procedures and methods of monetary brand value measurement. It provides a complete framework including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

Essential for anyone involved with brand valuation.

Contents of BS ISO 10668 includes:

  • Scope
  • Terms and definitions
  • General requirements
  • Transparency
  • Validity
  • Reliability
  • Sufficiency
  • Objectivity
  • Financial, behavioural and legal parameters
  • Specific requirements
  • Declaration of purpose
  • Value concept
  • Identification of brand
  • Valuation approaches and methods
  • General considerations
  • Income approach
  • Market approach
  • Cost approach
  • Necessary valuation inputs
  • Market and financial data
  • Behavioural aspects
  • Legal aspects
  • Sourcing and use of quality data and assumptions
  • Reporting
  • Independence

Read the article in Intellectual Property Magazine.

Brand Valuation: the methodologies
Brand valuation has come a long way from its beginnings as a niche product says Sophie Roberts in Intellectual Property Magazine 

QW articleQuality World published the following article on brand valuation:

What’s in a name?
Piera Johnson explains how ISO 10668 can help to put a value on a brand

Read about using ISO 10668 to value your brand


How do you put a value on a brand?

Read the press release about BS ISO 10668.

Standard NumberBS ISO 10668:2010
TitleBrand valuation. Requirements for monetary brand valuation
Publication Date30 September 2010
International RelationshipsISO 10668:2010
Draft Superseded By09/30187923 DC
DescriptorsTrade names, Marketing, Commerce, Assets, Costs, Profit, Accounting, Accounting documents, Financial statements, Trade marks, Intellectual property law, Market research, Mathematical calculations
Title in FrenchEvaluation d'une marque. Exigences pour l'évaluation monétaire d'une marque
Title in GermanMarkenwertmessung. Anforderungen für monetäre Markenwertmessung
ISBN978 0 580 64260 9
File Size601 KB

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