PAS 2020 – Direct marketing – Environmental performance

Helping the direct marketing industry reduce waste, avoid new legislation and save costs

At a glance…

• The Direct Marketing Association (DMA), on behalf of the direct marketing industry, signed a voluntary agreement with DEFRA to reduce the amount of direct marketing materials ending up in landfill.
• The DMA engaged BSI to develop a Publicly Available Specification (PAS) to set definitive requirements for the industry, helping to spread best practice on reducing waste and negative impacts on the environment.
• The PAS, which forms the basis of a third-party certification scheme, is helping prevent legislation directed solely at the direct marketing industry because it shows the Government that the industry is changing.
• The PAS has helped bring a stepchange increase in direct mail material diverted from landfill to recycling: from 13% in 2002 to over 76% at the end of 2009.

Read the PAS 2020 case study - pdf

Read the PAS 2020 case study - online copy