Key Standards for marketing and market research:
BIP 2206:2012 Quality in Market Research
Web accessibility. Code of practice
BS ISO 26362:2009
Access panels in market, opinion and social research. Vocabulary and service requirements
The intention and objective of BS ISO 26362 is to apply quality requirements to market, opinion and social research by the use of access panels and to harmonize already available national standards on this issue.
BS ISO 26362 specifies the terms and definitions, as well as the service requirements, for organizations and professionals who own and/or use access panels for market, opinion and social research. It develops the criteria against which access panel providers can be evaluated and against which the quality of access panels can be assessed.
Direct marketing. Environmental performance. Specification
PAS 2020 establishes a set of environmental objectives, performance levels and indicators for different environmental aspects of a DM campaign. The indicators provide an indirect measure of a DM campaign’s environmental impact on such things as climate change. They can be used by clients and suppliers to demonstrate in real terms a commitment to more responsible business practices.
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BS ISO 20252:2006
Market, opinion and social research. Vocabulary and service requirements
BS ISO 20252:2006 Market, opinion and social research. Service requirements is the new international standard, published by British Standards, that sets a common level of quality for market research globally. If you provide services worldwide, working to a common quality standard and one that is recognised in all markets will help facilitate business development and growth between different national and regional markets.
BS ISO 10668:2010
Brand valuation. Basic requirements for methods of monetary brand valuation
Due for publication in Autumn 2010, BS ISO 10668 is a groundbreaking new standard specifying the requirements for procedures and methods of monetary brand valuation. The standard specifies a framework for brand valuation, including objectives, bases of valuation, approaches and sourcing of quality data.
It also provides guidance on how the results of brand valuation should be communicated to stakeholders.
Read more and buy BS ISO 10668
Are you marking up copy and need a quick reference on your desk-top?
Laminated cards are available in multi-packs and are a great reminder of proofreader’s symbols!
Copy preparation and proof correction. Marks for copy preparation and proof correction (extracted from BS 5261-2:2005)