Marketing

Marketing | Brand valuation | Market research | Copywriting

Marketing standards & best practice

As competition increases in both domestic and foreign markets, the need for effective marketing is becoming ever more important. Rapid globalization has coincided with the emergence of new media and a huge growth in digital marketing.

Consequently, the term ‘marketing’ has grown far beyond its traditional boundaries, encompassing everything from brand management to social media, print advertising to web marketing.

In order to maintain a competitive advantage, businesses must continuously adapt to stay at the cutting edge of marketing practice, whilst also demonstrating their commitment to best practice.

BSI has published a wide range of standards that will help you achieve this.

What are the benefits of using standards?

  • Apply standardized quality requirements to market, opinion and social research
  • Demonstrate environmental awareness and sustainability in your direct marketing campaigns
  • Produce effective copy that can be easily proofed, amended and reproduced by typesetters and graphic designers
  • Apply standard procedures to carry out accurate brand valuations.
  

Key Standards:

BS ISO 10668:2010
Basic requirements for methods of monetary brand valuation

BS 5261-2:2005
Copy preparation and proof correction. Specification for typographic requirements, marks for copy preparation and proof correction, proofing procedure

BS ISO 26362:2009
Access panels in market, opinion and social research. Vocabulary and service requirements

PAS 2020:2009
Direct marketing. Environmental performance. Specification 

BS ISO 20252:2006
Market, opinion and social research. Vocabulary and service requirements 


Key Standards for marketing and market research:

BIP 2206

 

BIP 2206:2012 Quality in Market Research

 

 

BS 8878:2010
Web accessibility. Code of practice

BS ISO 26362:2009
Access panels in market, opinion and social research. Vocabulary and service requirements

The intention and objective of BS ISO 26362 is to apply quality requirements to market, opinion and social research by the use of access panels and to harmonize already available national standards on this issue.

BS ISO 26362 specifies the terms and definitions, as well as the service requirements, for organizations and professionals who own and/or use access panels for market, opinion and social research. It develops the criteria against which access panel providers can be evaluated and against which the quality of access panels can be assessed.


PAS 2020:2009
Direct marketing. Environmental performance. Specification 

PAS 2020 establishes a set of environmental objectives, performance levels and indicators for different environmental aspects of a DM campaign. The indicators provide an indirect measure of a DM campaign’s environmental impact on such things as climate change. They can be used by clients and suppliers to demonstrate in real terms a commitment to more responsible business practices.

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BS ISO 20252:2006
Market, opinion and social research. Vocabulary and service requirements 

BS ISO 20252:2006 Market, opinion and social research. Service requirements is the new international standard, published by British Standards, that sets a common level of quality for market research globally. If you provide services worldwide, working to a common quality standard and one that is recognised in all markets will help facilitate business development and growth between different national and regional markets.


BS ISO 10668:2010
Brand valuation. Basic requirements for methods of monetary brand valuation

Due for publication in Autumn 2010, BS ISO 10668 is a groundbreaking new standard specifying the requirements for procedures and methods of monetary brand valuation. The standard specifies a framework for brand valuation, including objectives, bases of valuation, approaches and sourcing of quality data.

It also provides guidance on how the results of brand valuation should be communicated to stakeholders.

Read more and buy BS ISO 10668


COMING SOON

Are you marking up copy and need a quick reference on your desk-top?

Laminated cards are available in multi-packs and are a great reminder of proofreader’s symbols!

Copy preparation and proof correction. Marks for copy preparation and proof correction (extracted from BS 5261-2:2005)

 


Related information for marketing and market research

Read the case study on how PAS 2020 can help direct marketers reduce waste and environmental impact, which all help to reduce costs:

BSI British Standards Solution Case Study
PAS 2020 – Direct marketing – Environmental performance

BS ISO 20252 - Market, opinion and social research. Vocabulary and service requirements
Register your interest in ISO 20252, the coming standard for market researchers.

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